In 2010, Swanepoel became a Victoria’s Secret Angel. Swanepoel modeled for the Kardashians’ 2010 swimwear line. On August 12, 2010 Swanepoel officially opened the first Victoria’s Secret retail store in Canada, at West Edmonton Mall, Edmonton.
Swanepoel made her debut at No. 10 on Forbes’ The World’s Top-Earning Models list, with estimated earnings of $3 million between 2010 and 2011